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Opinion

Access to data from big tech could level the playing field for SMEs

Audiens founder Marko Maras recently shared his views with Forbes on the possibilities for SMEs to access data from big tech companies like Google, Amazon, Facebook and Apple.

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Insight

Advertising strategies for a post-lockdown world

Lockdown may be easing, but the landscape has changed. Brands must use customer data to understand their audiences if they want their campaigns to succeed.

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Case Study

Fashion retailer reduces product returns by 20% with Audiens

Our challenge was to increase the retailer’s profits by reducing customer returns and associated costs, while improving the customer experience to drive customer loyalty.

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Case Study

High volume retailer grows its conversion rate by over 500% without increasing monthly marketing spend

It was the classic retail marketer’s dilemma: how to sell more without increasing monthly marketing spend.

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Opinion

Marketing during a recession: it’s not about budgets this time

Leading marketing experts like Mark Ritson are advising marketers to increase their budgets to weather the impending recession.

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Insight

As physical stores reopen can retailers ramp up sales and weather a recession?

Retailing as we know it has changed. Is this the start of the end for bricks and mortar stores? We don’t think so.

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Insight

How to activate customer data faster than Adobe (and Salesforce and Oracle)

One of the questions I hear the most from marketers is how they can onboard or activate their customer data without bringing in IT, developers or consultants.

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News

Audiens Heats Up Its Customer Data Platform With $8M Strategic Investment

Audiens snags $8 M investment for its CDP platform from South Korea data powerhouse NHN

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Insight

That Moment with Jonathan Brech

Audiens’ new CEO, Jonathan Brech, talks about how data management must be a part of how marketing reaches its audience in our next That Moment.

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